Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa […]
HubSpot Lead Scoring 101: Finding Quality Leads
You’ve heard the old adage: quality over quantity. You might have a torrent of leads coming in, but the excitement fades quickly when few are actually turning into paying customers.
Elon Musk Twitter Acquisition | Fidelitas Blog
With the Elon Musk Twitter acquisition complete, the Chief Twit/Twitter Hotline Operator is set about monetizing the platform. Ads are a part of that, as is his leaked plan to increase the monthly charge for Twitter Blue to $8 (I’m betting the majority gripe, but pay it). In the words […]
Tech stacks are still large, but orchestration can make all the difference
Ever see the miniseries From the Earth to the Moon? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required a huge number of […]
The Best Laptop Lap Desks for Work on the Go
If you buy something through our links, we may earn money from our affiliate partners. Learn more. Working on the go has become a normal part of life. We often find ourselves opening our laptops away from our desks, whether we’re at home on the couch, at an airport waiting […]
LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig
Selfie with Tusar Barik & Jim Habig of LinkedIn at #b2believe How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity, and the exciting opportunity ahead for B2B marketers at LinkedIn’s inaugural B2B […]
How to Start a Commercial Cleaning Business on the Side: $100k in 9 Months
This week’s guest booked $100k worth of commercial cleaning business in her first 9 months. Haley Gallagher and her husband are serial side hustlers and were specifically looking for a side hustle they could do after hours. Seeing an opportunity at a bar he was working security for, Haley’s husband […]
The Secret To Innovation • Derek Cheshire
The secret to innovation is …. that there is no secret! There are a few things to consider but these are definitely not secret. Also, please do not believe that Innovation is the preserve of a select few, the Innovation Gurus that have sprung up everywhere. As the great Charles […]
Redefining Essentials: How our Hearts are Dictating Spending Post-COVID
If people can’t afford groceries, why are restaurant visits back to pre-pandemic levels? The simple answer to this question is that essentials have been redefined. After two years of restricted living, pent-up emotions can override logic and re-position some seemingly non-essential purchases as ‘worth it’. In times of inflation, interest […]
Meet 5 startups working to harness the Earth’s heat to save the planet • TechCrunch
There are a few sources of power that are “free” here on Earth, namely wind, solar, hydro, and geothermal. Humans have been tapping hydro and wind for millennia, and we’re getting pretty good at harnessing the power of the sun. But with geothermal, we’re still not expertly exploiting the heat […]