A couple of days ago, the NYT featured a story about the ethics of using delivery services like Uber Eats and DoorDash (See: As Diners Flock to Delivery Apps, Restaurants Fear for Their Future). The basic gist of the story is that these services are predatory, in that they insist […]
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Created Buyer Personas? Here’s What To Do Next
By Brittany Lieu, Marketing Consultant at Heinz Marketing So after many hours and iterations, your team has landed on the perfected set of buyer personas. Detailed with pain points, goals, job responsibilities and attitudes, these personas represent who you want to market to. Now what? After putting in the work, […]
Weekend Favs – Hypotenuse AI, Steak, and Exact buyer
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Streak – is a CRM Platform Built directly inside Gmail that allows you to manage any workflow from your inbox. From sending personalized emails and keeping track of leads […]
Donald Trump under fire over dinner with white supremacist
Donald Trump faced a new backlash after it emerged that he dined with one of America’s most prominent white supremacists at his Mar-a-Lago estate this week, just days after announcing a new bid for the White House in 2024. According to Axios, Trump had a meal on Tuesday with Nick […]
PSX Closing Bell: KSE-100 index gains 33.08 points – Mettis Global Link
November 25, 2022 (MLN): KSE-100 benchmark index gained 33.08 points (0.08%), to close at 42,936.73 points on Friday. To note, the Monetary Policy Committee (MPC) of SBP decided to raise the policy rate by 100 basis points to 16%. While speaking to Mettis Link News, Ismail Iqbal Securities Head of Research Fahad […]
Consolidated Pages vs. Multiple Pages: Which is Best For SEO?
Queries around SEO best practice rarely have a straightforward answer – it often depends on a variety of scenarios. That’s why it’s difficult to answer what seems like the simple question of whether consolidating pages or having multiple pages talking about a particular or similar is better for SEO? Although […]
What Is Collateral For a Business Loan? (2022)
What is Collateral? Chances are you’re already familiar with collateral, but even if you aren’t, it’s very straightforward. Collateral is an asset used to help secure a loan. If the borrower defaults, the lender collects the collateral to cover the lost costs. In most cases, lenders prefer business assets that […]
Privacy Protection: Why Ad Tracking Must End
Part of marketing’s role has always been concerned with delivering information to people. Today, it would seem marketing is more concerned with looking for ways of extracting information from them. The advent of digital advertising, a decade or so ago, provided marketers with an exciting opportunity. Being able to deliver […]
‘Tracers in the Dark’ explores the growth of illicit commerce with cryptocurrency : NPR
NPR’s Steve Inskeep speaks with Andy Greenberg about crytocurrency crime. Greenberg is the author of the new book, Tracers in the Dark: The Global Hunt for the Crime Lords of Cryptocurrency. STEVE INSKEEP, BYLINE: The writer Andy Greenberg says he missed his chance. More than a decade ago, in the […]
How To Unleash Your Best Ideas And Create More
Marketing Podcast with Becky Blades In this episode of the Duct Tape Marketing Podcast, I interview Becky Blades. Becky is an entrepreneur, writer, artist, and philosopher of creative, adventurous living. Since selling her first company, an award-winning public relations firm, Becky has studied what she has coined “stARTistry,” the art […]