by Mike Szczesny, owner and vice president of EDCO Awards & Specialties No matter how small your startup may be, you can depend on one thing: Sooner or later, you’re going to deal with people from outside your country. This means vendors, suppliers, manufacturers, investors, employees, customers, and other stakeholders. […]
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A Simple Guide to Software Integration for Startups
Opinions expressed by Entrepreneur contributors are their own. Your product is your company’s primary selling point, but it doesn’t have to be the only feature. In fact, when companies open up their products to integrations with third-party software, they unlock an entire world of possibilities. In the years since releasing […]
Rethinking Retirement for Lower Real Rates of Return
The recent research paper, “Long-run Trends in Long-maturity Real Rates 1311-2021,” from economists Kenneth S. Rogoff, Barbara Rossi and Paul Schmelzing shares a fascinating observation: Over the last seven centuries, long-term interest rates have trended down at a slow, steady, pace. The research provides economists and policy makers with new […]
Call to Action Do’s and Don’ts | Web Design
There is such a thing as a bad call to action The goal of any page on a website, whether it’s the home page or a blog post, should be to get people to do something. That something could be to whatever you want it to be: fill out a […]
Balancing Agility And Standardization – Innovation Evangelism
Simon Jarke is the Head of Corporate Digital Business Innovation at Freudenberg, a family-owned global technology group headquartered in Germany and founded in 1849. He recently explained how the organization has taken advantage of the latest technology advances to give business people more agility and control over their processes, without […]
20 Orthodontic Marketing Ideas to Acquire and Retain the Right Patients
As a busy orthodontist with countless smiles to fix, market ing your practice might be the last thing on your mind. But did you know that both ‘orthodontists near me’ and ‘orthodontics near me are highly searched terms with average monthly searches of 90,500 and 18,100 in the U.S.? With […]
10 Essential Elements of Modern Web Design (and Web Design Trends You Should Know)
There are billions of websites on the Internet. Whether you’re a solopreneur, a small or medium-sized company, or a multinational corporation, it’s no longer enough to have a web presence. You must have an up-to-date website design to stand out in today’s digital world. But designing or redesigning a website […]
How to Engage Employees Through Core Values
Opinions expressed by Entrepreneur contributors are their own. Whether you run a start-up that focuses on a single market or own a large business that operates worldwide, defining the company’s mission and values is the fundamental thing needed to communicate its reason for existence, connect to customers and organize the […]
What Do Content Marketing Leaders Care About Today?
In some ways, the fundamentals of content marketing haven’t changed much since Benjamin Franklin published his almanac to promote his printing business. The idea of educating, entertaining and inspiring people to attract them to your company is still at the heart of it all, but so many new distribution channels […]
Why Does Strategy Fail? » Succeed As Your Own Boss
Recently we’ve been on a journey to set your small business up for success in 2023. In a three-part series, I’ve been guiding you in creating a small business strategy to launch in the new year and bring your business to new heights in 2023. In part 1, I laid […]