In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with fashion and travel influencers, to Dior’s award-winning 67 Shades campaign in which the brand partnered with diverse influencers to promote its Forever […]
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Avoiding Mistakes About Adam Smith’s Wealth of Nations
I teach my business ethics students that in order to understand ethical issues in the world of commerce, you need to understand a little bit about markets, about modern corporations, and about the role of management. And for practical purposes, understanding the role of markets begins with the work of […]
Why Consensus Kills Business Innovation
At a geopolitical level, there’s evidence to support the notion that democratically-governed countries produce higher levels of innovation than autocracies. But does that hold true when we’re talking about industries, businesses serving those industries, or departments within those businesses? I’m not so sure. You can’t help falling over organizations of […]
Find the Right Gemstone to Make You Rich!
These days, the craze of wearing Gemstone Jewelry has been increasing daily, as they allow their wearers to express their fashion style in their own way. So, there are multiple reasons why people give specific attention to gemstones in their lives. However, different types of gemstones are found at various […]
Managing SMR waste ‘roughly comparable’ with conventional reactors, DoE says (NYSE:SMR)
vchal/iStock via Getty Images Two recent studies differ over how much nuclear waste would be a factor with small modular reactors such as those planned by NuScale (NYSE:SMR) and TerraPower, UtilityDive.com reports. Managing nuclear waste from small modular reactors, still in development, would have few challenges compared with traditional light […]
How Kody Duncan Generated $67k in Coaching Sales by Swiping One Email (Swipe Copy Included)
Here’s the secret most self-proclaimed marketing “gurus” don’t want to admit: Behind every genius email email, ad, or sales page they’ve ever written…there’s an even better swipe file. By “swipe file,” I mean their own collection of brilliant emails, ads, webinars, etc. that they saw someone else use and wisely […]
Boost your ecommerce strategy with these 10 affiliate marketing tips
Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers, affiliate marketing is now their most important stream of revenue. So if you’ve got no idea what affiliate marketing is, it’s time to brush up on your knowledge, as you’re sure to be missing […]
How to Be an Airbnb Host
Airbnb is a lucrative option for many entrepreneurs looking to enter the hospitality arena. Airbnb hosting can be done across different properties, and you can provide travelers with a new and exciting experience while traveling. If you’re unsure how to be an Airbnb host, this article will go through the […]
Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business
In July 2020, a hacker accessed Twitter’s internal tools to seize 130 high-profile Twitter accounts—like Elon Musk, Bill Gates, Barack Obama, and Jeff Bezos—to carry out a “double your bitcoin” scam. Thousands of Twitter users fell for it, and in just a few hours, the hacker stole over $118,000 worth […]
5 Simple Tips to Re-engage With Inactive Users
Are you struggling to keep your email marketing subscribers engaged? If so, you’re not alone. Many businesses have trouble retaining their email list members, especially if they haven’t interacted with the company in a while. In this blog post, we will discuss some tips that can help you re-engage with […]