How do I boost my brand awareness?

Kizzy D. Blount

After all, 89% of marketers believe that brand awareness is their top marketing goal, and 59% of customers prefer to purchase from brands they already know about.  Once you figure out how to build a brand awareness strategy, it is essential for you to also come up with methods to boost brand […]

How to choose an effective brand name

What’s your brand story? Do you know where the name Starbucks came from? Or Spotify? How about Geico? The founders of the coffee brand knew that they wanted a name that suggested adventure and discovery. And one line of thought was that they should connect the company to its geographic […]