Micropayments for content | Seth’s Blog
This is a problem that comes up every year or two, but no one has implemented a useful solution yet....
content
Create Influencer-Driven Content that Attracts Qualified Prospects
When you think about who is influential in your industry, you likely think about professional influencers first. These are the...
Great Content Drives Ads Profits
One of the most frequently asked digital marketing questions we get from our clients is, should I put my money...
i-D Doubles Revenue After Expanding Commerce, Social Content
The global youth and style publisher i-D, which Vice Media acquired a decade ago in December, has seen substantial upticks...
B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work
One Way to Set B2B Content Apart from the Rest? Actively Promote ItCreating higher quality B2B content was seen as...
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden...
11 tips for producing content your readers actually want to read
Establish value in your content When writing about tips for producing content, I think back to a time many years...
A 13-Part Manifesto For Creating a Kickass Content Brief
6. State your structure & subheading demandsAs readers, we skim through article subheadings and intro sentences, to check whether they're...
What Do Content Marketing Leaders Care About Today?
In some ways, the fundamentals of content marketing haven’t changed much since Benjamin Franklin published his almanac to promote his...
Inspiring Content Personalization Examples For B2B
Today’s consumers don’t just enjoy content personalization – they expect it. Yet, far too often, we think adding <firstname> to...
