Digital marketing, especially in the Philippines, is the go-to tool for marketers due to its versatility and extensive range of features and platforms. Whether small or large, businesses across various industries benefit from utilizing a multitude of digital conduits, such as social media platforms, search engines, and email to engage […]
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Digital Supply Chain Management | MicroChannel
Digital Supply Chain with SAP Business One The digital supply chain is a result of applying layers of technologies and automation to all aspects of the supply chain. Digital supply chain strategies harness the power of big data, the Internet of Things, artificial intelligence, machine learning, and more to streamline […]
How to use digital PR and cross-channel data to amplify organic growth
30-second summary: With the right strategy, digital PR can help drive both brand awareness and organic performance During an economic downturn, brand visibility is essential to maintain brand advocacy in the long-term Brands that will come out on top are those that take a cross-channel approach to drive more ROI, […]
From Zero to 7-Figure ARR as a Digital Nomad
This week’s guest began his side hustle with the goal of getting just 10 clients in 90 days. Four years later, he’s now the proud owner of a 7-figure business! Justin Tan is a Side Hustle Show listener who was inspired by Russ Perry’s story in Episode 248 of how […]
7 Digital Marketing Channels To Boost Brand Awareness
Unless your name is Apple, Amazon or a handful of other companies, instant brand awareness is not a luxury most of us have. Since a company’s brand is integral to financial success, having a solid marketing strategy is crucial. Every marketing pro knows that digital marketing is the fastest way […]
How (and Why) Include Your Whole Company in Digital Marketing
Have you been looking for ways to breathe a new life into your marketing strategy? Have you been desperately trying to get your marketing strategy to deliver better results? Here’s what you need to do: Get help from your whole company. Why involve non-marketing employees into your marketing activities? Depending […]
5 Predictions for the Digital World in 2023
Lucky number eight! 2023 is the eighth year in a row we’ve written this post, which peers into the future. We love doing it, and the data suggests you like reading it—as long as that’s the case, we’ll be back every November!
The 5 Most Effective Digital Marketing Strategies to Try In 2023
Ever more businesses changed their attention from traditional marketing to digital marketing in 2022, and that’s why having a thorough digital marketing strategy is more important than ever. The Objectives of Digital Marketing Strategies Marketers may accomplish the following objectives with a digital marketing strategy: Increase brand exposure and authority […]
Marketing 101: What is (particular about) digital marketing?
Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa […]
Mixed Reality, Internet of Things, and Digital Twins
In the past we have individually covered what Mixed Reality, Internet of Things, and Digital Twins are and how they are used. In a previous blog we also explored how Mixed Reality and Internet of Things are used together. Now we will dive into the powerful combination with the use […]