Email marketing has significant benefits since it effectively enhances customer engagement. When executed correctly, a newsletter is an affordable, quick, and easy way to inform and excite clients about new product launches or promotions. Here we introduce some possible advantages of email marketing and 4 B2B email marketing templates you […]
Should You Conduct B2B Holiday Email Marketing?
Scheduling automated marketing emails this time of year is a bit tricky, forcing B2B marketers to ask themselves, “Should we even bother…will anyone be reading them? If we do, is there a day to send an email that’s better than others?” B2C marketers have it “easy” – emails have a […]
Is HubSpot’s Email Marketing Tool Worth It?
Email isn’t dead. In fact, 59% of B2B marketers say email is their most effective channel for revenue generation — something many businesses learned as pandemic lockdowns forced everyone to get better at digital marketing.
How to Find the Best Time to Send an Email Newsletter to Your Audience
8 minute read time Campaign Monitor – May 4, 2022 It’s the age-old debate of every email marketing conversation: “when is the best time to send an email newsletter?” The answer is — there isn’t one best time. Yes, you read that right. If you want to increase email engagement […]
The 40+ Best Email Subject Lines for Sales
July 29, 2022·7 min read We’ve rounded up the foundational best practices for crafting the best email subject lines for sales, including writing tips and examples you can steal for yourself. Half the people you email decide whether to open your email based on its subject line alone. If you […]
Why Email Marketing Is (Still) Important In 2022
Marketing Podcast with Laura Goldberg In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses […]
5 Examples of Fabulous Email Footers
7 minute read time Campaign Monitor – Apr 21, 2022 When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. You’re likely to focus your energy on crafting the perfect copy, as well as including compelling images. Don’t […]
10 Email Marketing Predictions from the Experts
We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email […]
How to Use Litmus for Email Automation When You’re Asked to Do More With Less
Are you’re trying to figure out how to do more email marketing with fewer staff and resources, less of a budget–and higher expectations for performance? Perhaps you just want to see more results from the time you commit to your email marketing campaigns. That’s the reality for many email marketers […]
How to Automate your Email Inbox
Did you know that you can automate your email inbox! You sure can – and this is how I do it to save myself about 5 hours a week! The average entrepreneur gets more than 100 emails a day! Not only that, but many of us are addicted to checking […]