7 minute read time Campaign Monitor – Apr 21, 2022 When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. You’re likely to focus your energy on crafting the perfect copy, as well as including compelling images. Don’t […]
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Inspiring Content Personalization Examples For B2B
Today’s consumers don’t just enjoy content personalization – they expect it. Yet, far too often, we think adding <firstname> to our email headlines is all it takes to personalize well. In this article, we’ll look at why personalization matters, and how to get started implementing personalization across your customer journey. […]
Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]
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Recent consumer surveys will tell you that people care about how businesses affect society and the environment. Almost 90% of consumers feel that businesses are responsible for their carbon footprint and should do more to reduce it. Over 80% of buyers believe companies should also take part in solving social […]
10 Examples of Social Proof Being Used to Engage Website Visitors
You’re passing by two coffee shops and start craving a cup of joe. The odds are, you’ll enter the one that attracts a bigger crowd. Why? Because you assume that all those people lining up in front of it vouch for the quality of the product and customer service. Or, […]
Feast on These 9 Content Examples Worthy of Gratitude
Content marketers always have a lot on their plates. But in the past two years alone, you’ve likely taken on extra responsibilities, adapted your marketing strategies, and evolved your audience understanding – all while facing intimidating challenges. These are no small feats. So, this week while the U.S. gives official thanks, […]
64 Cliche-Free Holiday Copywriting Ideas & Examples
A phrase or opinion that is overused and betrays a lack of original thought. This is the definition of cliche. Don’t worry, I have too and they’re not altogether bad. It’s neither possible nor necessary for every word you write to be original. Plus, the human brain is drawn to […]
5 eCommerce Quiz Examples & Why They Work So Well
Online quizzes have become widely popular eCommerce marketing tools for brands over the last few years – and for many good reasons. Quizzes are a fantastic way to capture personal information about future and returning customers that you may not get otherwise. This intel will help you better understand your […]
8 marketing budget templates for business with examples [2023]
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How to strategically take care of your promoting shell out in 2023 with 8 built-in marketing funds templates Location strategic and channel direction, working towards industrial goals and KPIs and monitoring success is excellent, but if you happen to be not tracking your ROI per channel it truly is tricky […]
How To List Computer Skills On A Resume With Examples
ICT has been employed as an academic enhancement in Sub-Saharan Africa since the Sixties. Beginning with television and radio, it prolonged the attain of training from the classroom to the lounge, and to geographical areas that had been past the reach of the standard classroom. As the technology evolved and […]