Google Ads Shift, Explained | Marketing

Kizzy D. Blount

As of 2022, Chrome will no longer allow third-party cookies that collect data on what you are doing on the web, and Google will not be selling targeted Google ads based on your online activity. Don’t freak out. This is a huge change for digital advertising and a big step […]

Is it the new snake oil of Google SEO?

Kizzy D. Blount

Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions.  After Barry Schwartz shared the […]