Before the early 2000s, travel used to be an entirely different ballgame. Those from Generation X and above will remember paper maps probably less than fondly. They could be big and cumbersome, which made it difficult to navigate if you didn’t have someone else to sit shotgun and tell you […]
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. Learn new ways to unlock the power […]
Google Discover Changes “More Recommendations” Label To “More Products”
In March, I wrote a post about a button labeled “More recommendations” being surfaced in Google Discover. The call to action would show up after researching products in Google Search and would lead to a “Task Dashboard” containing a boatload of content that helps users continue researching products (including articles, […]
Matt Cutts Fought With Sergey Brin & Larry Page Over Google Search Spam Issues
Some of you may know that in the early days of Google, Google’s co-founders, Sergey Brin and Larry Page would say Google Search was immune to search spam. Matt Cutts, the former Google search spam lead, said recently on Hacker News that he actually had to fight with the co-founders […]
5 Ways to Use Google Data Studio to Improve Your SEO
Google Data Studio has long been a go-to tool for visualizing your data and mining insights. But now that it is integrated with Looker (and actually now called Looker Studio), it has become a powerhouse for analytics and business intelligence. Image source Looker Studio connects to any authorized third party […]
Top 7 Tips To Rank On the First Page Of Google
There are a lot of steps involved in ranking on the first page of Google and finding success online. You have to have a solid website, know how to optimize your site to rank higher, and understand how to promote your business so that people will return. This blog post […]
More From Google On When To Use Subdomains
Just when you thought John Mueller of Google was done responding to sub-domain SEO questions – well – now we have a new social platform – so… John said on Mastodon when he would go with subdomains versus posting the content on the main www. John wrote on Mastodon that […]
Google Can Now Crawl From Outside The US
Gary Illyes from Google announced at the Google Search Central Live in Singapore yesterday that Googlebot, Google, can now crawl from outside of the US. He said, according to reports, that the system to handle this is currently live but may not be used in all cases or it may […]
Google Ads Account Managers Shouldn’t Contact Clients Directly
There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. According to the reports, agencies who don’t respond to emails from Google Ads account managers are being met with threats from Google reps to contact […]
What Is Google Business Profile and How to Optimize Your Profile in Google with Ben Fisher
Google Business Profile (formerly known as “Google My Business” and still referred to by many marketers as “Google Local”) provides local businesses with a unique opportunity to be found on Google and Google Maps. How does it work and how to optimize your Google Business Profile? To discuss Google Business […]