We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer. With so many touchpoints, it is difficult to […]
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Customer Experience Management (CXM) – A Detailed Guide
As the business world becomes increasingly competitive, companies are always looking for new ways to stand out. Customer experience management (CXM) is a great way to help you beat the competition. This approach to improving customer satisfaction and loyalty involves managing all aspects of the customer experience – starting from […]
A Guide For Brands To Increase Conversions
What began as a resource for discovering new recipes and do-it-yourself projects has evolved into a significant shopping search engine. In actuality, 40% of individuals worldwide regularly use Pinterest to sell and purchase. And with 420 million active users on Pinterest each month, there are a lot of people who […]
Beginner’s Guide to LinkedIn Marketing
LinkedIn is a widely leveraged resource for businesses worldwide with millions of users. However, if you fail to maximize this platform’s potential, you may be missing significant marketing opportunities and brand awareness opportunities. If that’s the case, not to worry–we’ve got a few tips (and some helpful resources) to help […]
Instagram Marketing for Small Businesses: The Complete Guide
Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses.
Medical Equipment Financing (2022): The Essential Guide
What Are Medical Equipment Loans? Equipment financing empowers you to supply your facility with the best products from prominent medical manufacturers. An equipment loan is similar to a standard bank loan, except you can use the equipment as collateral. Loan Collateral Using the equipment as collateral helps mitigate the risk […]
15 Steps to Pitch your Idea to Investors Guide
The ultimate Step-by-Step Guide Know your Potential Investors Make a Presentation Prepare a killer Elevator Speech Practice & Perfect your eSpeech Present yourself well (ie, suit-able) Outline the Problem by telling a story Keep your story engaging Pitch your Solution Use realistic Data Know more about your audience Learn […]
Ultimate Guide to Writing Your First Email Newsletter
8 minute read time Campaign Monitor – Apr 27, 2022 Email newsletters often don’t bring immediate conversions or sales. They take significant time and resources to create. Is it even worth it to launch one? Those in the know think so. The Content Marketing Institute’s 2021 B2C content marketing report […]
The SEO Guide to Domain Names
What’s in a name? Well, when it comes down to the domain name of your website, actually quite a lot. Aside from being the home of your brand, content, conversion funnel, or products, your domain is also an important part of your online visibility. Over the years, SEO recommendations on […]
A Beginner’s Guide to Mastodon
Post-Elon Musk’s takeover of Twitter, interest in other social networking sites has spiked significantly. Some names may be familiar to you while others are completely new, but a quick search on Google Trends reveals that old or new, people are looking for the next, best microblogging platform. Source Tumblr’s one […]