I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can all use head fake metrics to calling out useless activity metrics. [I would add other head […]
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Why Is Social Media An Important Part Of Inbound Marketing?
Understanding why social media is an important part of inbound marketing is a bit like the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Corporate Leaders are Missing Important Digital Skills
Photo by Adeolu Eletu, Unsplash.com Writing for Learning Solutions, Pamela Hole explores the rising digital divide in the C-Suite. In fact, fewer than a third of digital leaders rate themselves as “effective in digital acumen” according to the DDI Global Leadership Forecast. This gap is bad for business. “The world’s most […]
3 Important Google Updates to Understand — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you three of the most important types of search engine […]
Why LinkedIn Ads Are Important
LinkedIn, as a professional networking platform, has business credibility. With LinkedIn ads, you can generate leads, drive website traffic, and build brand awareness with an audience of more than 850 million professionals. If your advertising strategy includes targeting business professionals, then creating a LinkedIn page and engaging with the global […]
The 7 Functions Of Marketing & Why They’re Important
Want to acquire a far more prosperous promoting system? Then it’s vital to know the 7 functions of marketing. Knowing the seven advertising capabilities is essential for any prosperous marketer or enterprise. Get these features suitable, and they will assist you make much more income and broaden your organization advancement. […]
Why Is SEARCH ENGINE OPTIMIZATION Advertising and marketing Important For Your Business
If you are bringing your brick and mortar store on-line or planning to launch an eCommerce store, having a advertising strategy in place would improve your possibilities of success. Insurance coverage policies could be complex and some policyholders could not understand all the charges and coverages included in a coverage. […]