Digital marketing is any form of marketing that exists online. Yet that’s often where any similarities end when comparing different types of digital marketing.
marketing
How to measure results from your marketing strategy
1) Return on investment (ROI) ROI is a standard metric that evaluates how much you invested and spent on your marketing relative to how much you earned back. According to Danny Veiga, with only present costs considered, ROI may also help you understand how much profit each new project […]
How Marketing Automation Implementation Helps Tech Companies Scale
You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Your company can set up automation through various applications; however, it is primarily utilized in CRMs. Want to implement automation to help your company scale? Discover more below. Marketing Automation Implementation: […]
Why Is Social Media An Important Part Of Inbound Marketing?
Understanding why social media is an important part of inbound marketing is a bit like the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
The 9 Types of Video for Marketing Success
August 23, 2022·7 min read To achieve your video marketing goals, you’ll need different types of videos in your marketing strategy. We’ve rounded up the most important ones, from explainers and promos to case studies and demos. There are SO many different types of video you can make for your […]
Ultimate Marketing Tech Stack for 2023
First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very own Beth Pope! Thank you for your service! With marketing leaders being asked to do more and more, improving efficiency isn’t optional. Having the right marketing tech stack is an absolute […]
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. Learn new ways to unlock the power […]
Aligning Sales and Marketing Through Sales Enablement
For some organizations, attempting to align your sales and marketing team feels like playing the lottery — you keep trying because the payoff would be huge; but deep down, you don’t expect it to happen. Sure, sales and marketing might collaborate on a few initiatives, but at the end of the […]
Marketing In A Recession: How To Weather The Storm
By all accounts we’re standing by a cliff-edge, about to head into a global economic recession. It’s no surprise that businesses are looking for ways to mitigate the impending damage. For most, that manifests as a choice between either reducing costs, or increasing efficiencies. And this is where most small […]
Marketing 101: What is influencer marketing?
Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa email […]