Email marketing has significant benefits since it effectively enhances customer engagement. When executed correctly, a newsletter is an affordable, quick, and easy way to inform and excite clients about new product launches or promotions. Here we introduce some possible advantages of email marketing and 4 B2B email marketing templates you […]
marketing
Should You Conduct B2B Holiday Email Marketing?
Scheduling automated marketing emails this time of year is a bit tricky, forcing B2B marketers to ask themselves, “Should we even bother…will anyone be reading them? If we do, is there a day to send an email that’s better than others?” B2C marketers have it “easy” – emails have a […]
How to Create an Effective Real Estate Social Media Marketing Strategy
Millennials make most of their buying decisions online, and buying a home is no exception. Homebuyers prefer to browse through options on social media platforms before going for physical visits. This is why having a powerful social media marketing strategy is a must for real estate agents. According to a […]
Video As A Digital Marketing Rocket Boost
Everyone loves videos and we know video is powerful. But brands often undervalue the power of utilizing video to boost their digital marketing efforts. Part of the problem is the idea that video is expensive. And another is not understanding the full impact of video in online marketing.
Is HubSpot’s Email Marketing Tool Worth It?
Email isn’t dead. In fact, 59% of B2B marketers say email is their most effective channel for revenue generation — something many businesses learned as pandemic lockdowns forced everyone to get better at digital marketing.
Marketing Skills You Must Have in 2023
Are you looking to build a career in digital marketing? You are on the right track! According to Grab Jobs, digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Digital marketing is a broad feld […]
Creative Marketing Ideas to Grow Your Senior Assisted Living Community
The demand for senior assisted living has been rising steadily over the years, and with 10,000 baby boomers turning 65 each day for the next decade or so, more seniors have been evaluating their living options for when they need assistance to care for themselves. However, the pandemic briefly interrupted […]
Inside the Partnership Marketing System That’s Helped Rajiv Nathan Nearly 2x His Business in 2021
What if you could not make a single additional sale for the rest of 2021… And STILL outperform your 2020 sales by 30%? That’s the kind of growth our client Rajiv Nathan reported all the way back in August. Specifically, here’s what he had to say: “I don’t have to […]
Why Email Marketing Is (Still) Important In 2022
Marketing Podcast with Laura Goldberg In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses […]
How To Convince A Marketing Skeptic
Designing and executing effective marketing programs is a tough gig at the best of times. Today’s marketer faces a wide range of emerging strategic and operational challenges. Yet, on top of everything else, many marketers in small businesses are saddled with having to convince skeptics on the value of marketing […]