Marketing Podcast with Clare Price In this episode of the Duct Tape Marketing Podcast, I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She’s also the author of […]
marketing
How (and Why) Include Your Whole Company in Digital Marketing
Have you been looking for ways to breathe a new life into your marketing strategy? Have you been desperately trying to get your marketing strategy to deliver better results? Here’s what you need to do: Get help from your whole company. Why involve non-marketing employees into your marketing activities? Depending […]
The 5 Most Effective Digital Marketing Strategies to Try In 2023
Ever more businesses changed their attention from traditional marketing to digital marketing in 2022, and that’s why having a thorough digital marketing strategy is more important than ever. The Objectives of Digital Marketing Strategies Marketers may accomplish the following objectives with a digital marketing strategy: Increase brand exposure and authority […]
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]
Marketing 101: What is (particular about) digital marketing?
Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa […]
LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig
Selfie with Tusar Barik & Jim Habig of LinkedIn at #b2believe How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity, and the exciting opportunity ahead for B2B marketers at LinkedIn’s inaugural B2B […]
25 Dos And Don’ts For Your Pinterest Marketing Strategy
Listen to this blog Pinterest is the ultimate inspiration hub for millions. The visual search engine is the favorite of every marketer, seller, artist, and more. But it isn’t limited to just a boredom-killing scroll! Pinterest can be an excellent platform for all types of businesses to market their brand. […]
Google Ads Shift, Explained | Marketing
As of 2022, Chrome will no longer allow third-party cookies that collect data on what you are doing on the web, and Google will not be selling targeted Google ads based on your online activity. Don’t freak out. This is a huge change for digital advertising and a big step […]
How to know if your Marketing Strategy is targeting the right audience?
An organisation’s target market is the subset of the general public most likely to purchase the company’s goods or services. Companies often tailor their targeting processes to customers based on gender, age, career, geographic area, and socioeconomic position. Saving time and money by zeroing down on the correct demographic is a […]
It’s a bad idea to Abandon Marketing Efforts During a Recession
Most economists are now stating there is a 100% chance of the USA entering a recession within the next year. With time to prepare for a worsening economy. Reevaluating your business expenses makes sense. You might be wondering where can you make cuts or trim the budget. When our lives […]