Standard search engine optimization (SEO) tips usually revolve around keyword research, maintaining a fast page load speed, and building backlinks– all of which affect your search rankings. But something that isn’t usually provided as a ranking factor is focusing on social signals. Social signals are the shares, likes, and general […]
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8 Proven Tactics to Increase Your Social Commerce Sales
More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce […]
How to Create an Effective Real Estate Social Media Marketing Strategy
Millennials make most of their buying decisions online, and buying a home is no exception. Homebuyers prefer to browse through options on social media platforms before going for physical visits. This is why having a powerful social media marketing strategy is a must for real estate agents. According to a […]
10 Useful Features Social Media Dashboards Must Have
According to a recent study, social media managers work between 41-59 hours per week, which is more than the accepted standards. If you’re a social media marketer, you know the situation firsthand. Considering how complex and overwhelming social media marketing has become, social media marketers must rely on technology to […]
i-D Doubles Revenue After Expanding Commerce, Social Content
The global youth and style publisher i-D, which Vice Media acquired a decade ago in December, has seen substantial upticks in revenue after placing more emphasis on social and commerce content. The publisher has increased its eight-figure revenue 100% year over year, according to chief revenue officer Geoff Schiller, who […]
Our Favorite Social Media Platforms
Simon: Instagram Hardly surprising as a millennial, but Instagram is my favorite social media platform. I mean it, I have an account for just about every interest – a photo blog for my beer obsession and another for my hypebeast tendencies. I even have one for my cats. I do […]
B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work
One Way to Set B2B Content Apart from the Rest? Actively Promote ItCreating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique topics that competitors aren’t covering coming in second, followed by conducting active promotion that extends beyond publishing and distribution — […]
4 Ways to Run a Successful Social Impact Business
Opinions expressed by Entrepreneur contributors are their own. One of the first lessons I learned as founder and CEO of Truly Free is that meaning well does not guarantee success. Years ago, when we were a startup, I had it in my mind that all I needed to be successful […]
Why Is Social Media An Important Part Of Inbound Marketing?
Understanding why social media is an important part of inbound marketing is a bit like the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
5 Tips for Using Social Media in Government
Social media is increasingly becoming a necessity in everyday life. Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information […]