We’re quickly approaching the end of 2022, so now is a great time to start thinking about your small business strategy for the new year. To support you, I’ll be sharing a three-part series to help you develop a solid small business strategy so you can grow your business in […]
strategy
How to measure results from your marketing strategy
1) Return on investment (ROI) ROI is a standard metric that evaluates how much you invested and spent on your marketing relative to how much you earned back. According to Danny Veiga, with only present costs considered, ROI may also help you understand how much profit each new project […]
What are the Best Blog Topics? | Blog Strategy
What blog topics should you write about? Blogging is an extremely valuable component of content marketing, supplying your website with fresh new content that adds new keywords and SEO value as well as creating materials you can use on social media and your email newsletters. However, important as it may […]
Why Does Strategy Fail? » Succeed As Your Own Boss
Recently we’ve been on a journey to set your small business up for success in 2023. In a three-part series, I’ve been guiding you in creating a small business strategy to launch in the new year and bring your business to new heights in 2023. In part 1, I laid […]
6 Steps to Build a Business Strategy » Succeed As Your Own Boss
Last week, I started a new series for small business owners aimed at helping you build a business strategy that will set your small business up for success in 2023. Last time we covered 7 reasons why you need a small business strategy. In this article, we’ll discuss how to […]
Boost your ecommerce strategy with these 10 affiliate marketing tips
Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers, affiliate marketing is now their most important stream of revenue. So if you’ve got no idea what affiliate marketing is, it’s time to brush up on your knowledge, as you’re sure to be missing […]
4 Best Investment Strategy For Beginners Today
A beginner’s best investment strategy is to focus on opening a small investment account with modest funding. They should also try to pay off student loans and create a small emergency fund first. Investment tactics can be changed. You can adjust your choice if it doesn’t work with your schedule […]
Why Your B2B Sales Strategy Should Include Inbound Marketing
The B2B sales strategy you build will determine whether your strategic plans fully launch or fully fail.
Get Your Print Marketing Strategy 2023-Ready With These Top Tips
Digital marketing isn’t the be-all and end-all. As much as digital marketing activities are vital for businesses, print marketing also plays an important role. Print marketing materials have many benefits. For example, they are tangible, easy to distribute, and they create brand awareness. Print marketing materials, such as booklets, business […]
4 Tips for Adapting Your Go-To-Market Strategy to the Downturn
It’s no secret – the economic downturn has arrived. Leaders across industries are feeling the effects. Sales cycles are slowing, pipeline is slipping into future quarters, and companies are reducing customer acquisition spend. While many organisations are focused on cutting costs, there’s less attention spent on accelerating alignment and driving […]