Updated Nov. 22, 2022 Millions gather to view your content marketing on their screens. Crowds line up over two miles just to get a glimpse of your content in real life. That’s the stuff of content marketers’ dreams. And it’s the reality for marketers at Macy’s, the U.S. department store […]
Society
Sklar Wilton & Associates Named Recipient of 2022 Canadian Workplace Wellbeing Award in Small Business Sector.
We are honoured to announce that Sklar Wilton & Associates has been selected as the 2022 recipient of the Canadian Workplace Wellbeing Award within the Public/Private Sector Small Business category. The Canadian Workplace Well-Being Awards (CWWA), presented by the Canadian Positive Psychology Association (CPPA), aim to feature and celebrate Canadian […]
A Huge Potential for Small Businesses
Referral marketing for small businesses differs from large corporations’ classic referral marketing campaigns. Although referral marketing has proven successful for all sizes of businesses and in all industries, there are several advantages and disadvantages for small businesses, which we will discuss today. What is Referral Marketing? When a business gets […]
What Are the Most Valuable Content Mediums and Formats
If you want to be successful curating and creating your own content, you need to know the types of content your audience wants to consume. But what are the most valuable content mediums and formats? Obviously, some of this is going to depend on your target audience. For example, younger […]
Local Business Schema Best Practices
As a local business owner, you understand the importance of getting found online. And as technology advances, we must advance with it to stay competitive. One of the most effective ways to do this is by implementing local business schema markup on our websites.
Redefining Essentials: How our Hearts are Dictating Spending Post-COVID
If people can’t afford groceries, why are restaurant visits back to pre-pandemic levels? The simple answer to this question is that essentials have been redefined. After two years of restricted living, pent-up emotions can override logic and re-position some seemingly non-essential purchases as ‘worth it’. In times of inflation, interest […]
How to Optimize for Google’s Featured Snippets to Build More Traffic
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of […]
Many sites aren’t using their blog correctly – are you?
Every site we’ve ever looked at has content that is buried so deep into the architecture of the site that it has 0 chance to rank. And the reason for important content getting buried is usually the inherent way blogs work: As you add new and new content, older content […]
Google is testing new Rewarded Ad Gate beta program for publishers
Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits your […]
Microsoft Dynamics 365 Guides new features
Microsoft announced big news about Dynamics 365 Guides. They launched a new update to their Guides platform. Most of our favorite features from Dynamics 365 Remote Assist is now available in Guides. Including but not limited to group calling, the ability to join a team’s meeting, annotate the HoloLens user’s […]