August 23, 2022·7 min read To achieve your video marketing goals, you’ll need different types of videos in your marketing strategy. We’ve rounded up the most important ones, from explainers and promos to case studies and demos. There are SO many different types of video you can make for your […]
Ultimate Marketing Tech Stack for 2023
First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very own Beth Pope! Thank you for your service! With marketing leaders being asked to do more and more, improving efficiency isn’t optional. Having the right marketing tech stack is an absolute […]
What Is a Buyer Persona (And Do You Really Need One)?
Meet Michelle. 👋 Michelle is 38 years old and lives with her partner and two dogs in North Carolina. She is the Marketing Manager for a medium-sized construction company, earns $70,000 per year, and is looking for a way to increase leads and generate more revenue for the sales team […]
Corporate Vigilantism vs Russia? | The Business Ethics Blog
Is a corporate boycott of Russia an act of vigilantism? Some people reading this will assume that “vigilantism” equals “bad,” and so they’ll think that I’m asking whether boycotting Russia is bad or not. Both parts of that are wrong: I don’t presume that that “vigilantism” always equals “bad.” There […]
Unveiling the 5 Key Benefits of a Commercial Awning
In the bustling world of business, every storefront strives to stand out, to catch the eye of potential customers amidst the sea of competition. One often-overlooked yet highly effective way to achieve this is through the installation of a commercial awning. Beyond merely shielding your business from the elements, these […]
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. Learn new ways to unlock the power […]
5 Tips for Using Social Media in Government
Social media is increasingly becoming a necessity in everyday life. Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information […]
11 tips for producing content your readers actually want to read
Establish value in your content When writing about tips for producing content, I think back to a time many years ago when I interviewed an Academy Award-winning screenplay writer. Paris Hilton was his neighbor and he lived in the heart of Hollywood. He had achieved extreme career success by creating […]
How to Automate your Email Inbox
Did you know that you can automate your email inbox! You sure can – and this is how I do it to save myself about 5 hours a week! The average entrepreneur gets more than 100 emails a day! Not only that, but many of us are addicted to checking […]
Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy
Savvas Stavrinos, pexels.com by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy […]