Chances are you’ve seen a chatbot on a website recently — maybe even today if you’re on this website. In fact, according to Outgrow, 1 in 6 global customer service interactions was handled by chatbots in 2021! And if you need more proof, the chatbot market was valued at $525.7 […]
4 Effective Strategies • Lake One ®
Startups have a lot on their plate. Between securing funding, hiring a great team, and finalizing the tech, there’s not much energy for other things. So why should content marketing for startups be a priority? Keep reading to learn about the benefits of content marketing and start building out your […]
How to Increase Your Contact Form Conversion Rate
Contact forms are a very familiar point of contact between business and customer, webpage and user. We meet them all the time, but do we ever stop to interrogate what makes them work — what makes them successful? How can marketers actually use contact forms to boost conversions and get new eyes […]
The Best Small Business Printers: How to Choose?
Having lots of options when trying to make a buying decision can sometimes be a double edged sword and it is easy to get lost in the details. What’s worse is that you might just make a snap judgement as an afterthought, leading to suboptimal business decisions. Enter the small […]
How To Hire the Best Local SEO Company
This post is meant to help protect your business. Read it fully and take note. This could save you time and money! It was a familiar conversion that I’ve had many times. Another business owner was promised tons of traffic and high search rankings, only to find out that they […]
The Magic of Stories: How to be an Amazing Storyteller When Everyone is a Storyteller
“There are over half a million Linkedln members with storytelling listed in their profile.” Once upon a time, I collaborated with LinkedIn and GapingVoid Culture Design Studio to explore the art and science of storytelling and inspire marketers to reimagine how they connect with their audiences. That partnership led to […]
Strategies Revenue Leaders Need for Success
Revenue Operations, or RevOps strategy, is the strongest tool in your arsenal in both up and down markets. Since the world is a little on edge right now, it’s an ideal time to get clearer understanding of how smart it is to focus on RevOps.
What Is The Future Of Virtual Events?
Reading Time: 7 minutes The virtual event industry exploded during the pandemic. Like grocery delivery and home exercise equipment, sudden global lockdowns drove unprecedented need, and innovation, for pushing once in-person events online. But as lockdowns and restrictions eased, venues and businesses gradually returned to being able to meet together […]
Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business
In July 2020, a hacker accessed Twitter’s internal tools to seize 130 high-profile Twitter accounts—like Elon Musk, Bill Gates, Barack Obama, and Jeff Bezos—to carry out a “double your bitcoin” scam. Thousands of Twitter users fell for it, and in just a few hours, the hacker stole over $118,000 worth […]
Best Digital Marketing Course in Noida
There are over 5 million mobile apps in the world from which over 7 billion smart mobile phone users can choose. This creates a wide pool of alternatives that users can choose from, therefore, enterprises and companies must figure out ways to draw users to their mobile apps and retain […]