Photo by Adeolu Eletu, Unsplash.com Writing for Learning Solutions, Pamela Hole explores the rising digital divide in the C-Suite. In fact, fewer than a third of digital leaders rate themselves as “effective in digital acumen” according to the DDI Global Leadership Forecast. This gap is bad for business. “The world’s most […]
Month: July 2023
Business & the Russian Invasion of the Ukraine
A number of prominent corporations have added their weight to the international effort to impose sanctions on Russia. More and more companies are pulling out of Russia in response to Vladimir Putin’s war of aggression. The list of companies is growing, and—crucially in the information age—includes tech giants such as […]
Cyber Monday: How to get your retail or e-commerce business ready
As a retailer, Black Friday is likely to be one of your top sales periods. It’s a great opportunity to bring in new customers, delight existing ones, sell lots of products and make plenty of money. But when that’s over and you’re left with empty shelves and full tills, it’s […]
Paid Media awareness and return on ad spend: a poisoned chalice
Marketing often pushes for a quick return on investment – proof that your dollars spent equate to more dollars earned. Doubtless, many campaigns are doomed to fail before you’ve even got them off the ground because you see a less-than-palatable ROAS, ROI or some other revenue/income/profit based metric. As marketers, […]
EXANTE BROKER REVIEW – products, fees, and company values
EXANTE is a brokerage firm founded in Malta in 2011 by Anatoly Knyazev, Gatis Eglitis, and Alexey Kirienko. The founders prioritised innovation and growth, as well as transparency in information in financial technology and the markets. In this article, let us look at EXANTE’s products and fees, as well as […]
Everything You Need to Know About FAQ Videos
August 23, 2022·6 min read If you’re looking to save time for your sales reps and make discovery more self-serve for your buyers, it’s time to invest in FAQ videos. FAQ videos aren’t exactly a new concept. Long used by customer support and experience teams, they help cut down on […]
How does lumpsum investing work in different market conditions?
Are you considering making a lumpsum investment in mutual funds but wondering how it performs in different market conditions? Well, you’re in the right place. Let’s unravel the world of lumpsum investments and explore how they function in various market scenarios. Understanding lumpsum investments in mutual funds Lumpsum investing refers […]
4 Best Investment Strategy For Beginners Today
A beginner’s best investment strategy is to focus on opening a small investment account with modest funding. They should also try to pay off student loans and create a small emergency fund first. Investment tactics can be changed. You can adjust your choice if it doesn’t work with your schedule […]
Welcome to the Novel Economy
On average, it takes 66 days for new behaviors to become second nature. We have forever changed in the days, months, years following the global disruption of 2020. You can throw your business playbooks, operational checklists, and mindsets out the window. This is now a Novel Economy. True to its […]
10 Examples of Social Proof Being Used to Engage Website Visitors
You’re passing by two coffee shops and start craving a cup of joe. The odds are, you’ll enter the one that attracts a bigger crowd. Why? Because you assume that all those people lining up in front of it vouch for the quality of the product and customer service. Or, […]