We all how much hard work it is running a small business. As a sole trader, you’re in charge of everything – your product or service, bookkeeping and marketing. And that’s just the essentials. When you employ people, you can multiply the stress by having to follow employment law, financing […]
Kizzy D. Blount
How to Tease What’s Coming Ahead of Your Virtual Event
Reading Time: 5 minutes When holding a virtual event, you want to accommodate as many guests as possible. To do this, you not only need to promote your virtual event. You also must give people a reason not to miss it out! A clever event marketing tactic you can implement […]
Call to Action Do’s and Don’ts | Web Design
There is such a thing as a bad call to action The goal of any page on a website, whether it’s the home page or a blog post, should be to get people to do something. That something could be to whatever you want it to be: fill out a […]
Most Popular Email Clients from August to October 2022
We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Let’s take a look at the shifts that took place since our last update. Before diving in, there are two […]
An Action Plan For Embracing Change
Marketing Podcast with Jason Feifer In this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason Feifer is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. Key Takeaway: […]
6 Common Uses of Inventory
Inventory Management: 6 Common Business Uses of Inventory Inventories exist because its items must be on hand to perform a process such as fulfilling customer orders or manufacturing a batch of products. One way to gain a better appreciation for why inventory is such a necessity to businesses everywhere is […]
Local SMEs triumph at the 2022 Western Australian Export Awards
The 2022 Western Australian Exporter of the Year is Myaree-based company AVI, which exports specialised communications solutions for some of the biggest sectors in the world. The WA Export Awards is an annual programme that honours Western Australian businesses that have achieved consistent export growth. Awards were given to the […]
B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the […]
The Mobius Strip And Knowledge Sharing • Derek Cheshire
A huge thank you to Dr Mobius. For those not familiar with this strip it is technically a 1 dimensional surface (a mathematical construct) not a 2 D object. To make your own simply take a strip of paper, put a half twist into it, and then tape or glue […]
R/GA Is Closing Its New York and San Francisco Offices
R/GA is closing its current spacious Hudson Yards office space in New York City as well as its current office space in downtown San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday […]