The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier […]
Kizzy D. Blount
World leaders have reached a new agreement on climate change : NPR
Climate change negotiations have concluded at the U.N. summit in Egypt. World leaders took a historic step to help developing countries pay for damages from climate impacts. But did they do enough? A MARTÍNEZ, HOST: World leaders have reached a new agreement on climate change after negotiations ran into overtime […]
How AI Is Transforming the Insurance Industry
The insurance industry has been around for centuries but is constantly evolving. In recent years, we have seen a significant transformation thanks to the rise of artificial intelligence (AI). AI is transforming the insurance industry in several ways, from claims processing to underwriting. In the coming years, we will likely […]
Balancing Agility And Standardization – Innovation Evangelism
Simon Jarke is the Head of Corporate Digital Business Innovation at Freudenberg, a family-owned global technology group headquartered in Germany and founded in 1849. He recently explained how the organization has taken advantage of the latest technology advances to give business people more agility and control over their processes, without […]
7 Key Steps Every Project Manager Should Follow
When delivering a project, it is inevitable that you may experience certain problems that can have a negative impact on your project outcomes. Therefore, it’s important to be prepared by developing a risk management plan and looking at all types of factors which may prevent your project from reaching its […]
Electricity rates to rise again in January
The Israel Public Utilities Authority (Electricity) announced last night that electricity rates in Israel will rise by 8.2% in January. Electricity rates are supposed to be revised annually but this year the rate have been increased twice, by 5.7% in January and by 8.6% in August, because coal […]
How These Entrepreneurs Set Boundaries During The Holidays
For the majority of folks, the holidays are for rest and relaxation as it’s the one time of year most people get a break from school and work. Yet, for small business owners, that’s not quite the case. In fact, November through December is often the busiest season for these […]
Using and Optimizing Images: Search and Social Optimization Cheat Sheets
If you are running a website, there are most likely going to be plenty of images there. While image-specific SEO is very-well explained in a few detailed guides, let’s try to create a very simple and easily-organized guide to using images properly: 1. Free Images You *Can* Use First things […]
What Does Collagen Have to Do with Your Business? –
I know many of you are probably asking what a business blog is doing talking about collagen. So, let me tell you! As business leaders, we tend to focus so intently on our business, especially when we are facing the challenges brought about by COVID, that we forget about one […]
A 13-Part Manifesto For Creating a Kickass Content Brief
6. State your structure & subheading demands As readers, we skim through article subheadings and intro sentences, to check whether they’re worth our time. In fact, according to Hubspot, nearly half (43%) of us skim blog posts instead of reading them. It’s true. Subheadings and structure are crucial to engagement. Reinforce this in […]