Marketing to the Over 70 Cohort

Kizzy D. Blount

Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there. But, truth be told, this is a hugely profitable market for all kinds of products and services. According to the U.S. Census Bureau, there are an estimated 40 million adults […]

Mixed Reality used to help measure forest growth

Kizzy D. Blount

At Rice University graduate student Daniel Gorczynski and bioscientist Lydia Beaudrot developed a modern way to measure vegetation in the field. The proof of concept utilizes the Microsoft HoloLens Mixed Reality headset to measure plant growth for ecology and conversation efforts. Designed so “Ecologists won’t always need expensive and bulky […]