Just when you thought John Mueller of Google was done responding to sub-domain SEO questions – well – now we have a new social platform – so… John said on Mastodon when he would go with subdomains versus posting the content on the main www. John wrote on Mastodon that […]
Kizzy D. Blount
Is a Boycott an Act of Violence?
People tend to think of boycotts as classic non-violent direct action. Power to the people! and so on. Often, in recent years, boycotts have been used by consumers to pressure companies on a range of progressive issues, such as gun control and marriage equality. But of course, boycotts have not […]
Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web?
Exploring web3 through a new lensPHOTO BY @JEZAR, UNSPLASH.COM This is a very important time and inflection point in the evolution of web3. There’s a fantastic opportunity for brands and marketers willing to engage with this new technology. That said, in the wake of the recent volatility in the NFT […]
What Was All That Media Monitoring Talk About?
The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. The second […]
14 Big Ideas From the Last Year of Side Hustle Show Guests
A side hustle is not only an opportunity to earn extra money but also a key to escaping the 9-to-5 grind. But launching a side hustle is not easy — just ask the many amazing guests who’ve been on the show! More often than not, solopreneurs’ business trajectories are a […]
Can You Actually Train Employees for Empathy? Here’s how…
Empathy is a customer service superpower. It’s so much easier to get on the same page with a customer if you actually understand, feel, and visualize the customer’s experience. But here’s a question and concern: Can you actually train employees to have empathy? Absolutely. Not only can you train for […]
PICTURES: Buenos Aires outskirts are full of strange outsider art
Why build a rooftop water tank in the shape of a Teletubby? Or go to the effort of installing a replica of the Eiffel Tower atop a semi-abandoned building? It’s often difficult to explain the proliferation of unusual artwork dotting the vast urban belt of some 11 million people outside Argentina’s capital […]
Video Analytics in public life: What’s in it for me?
People movement – Video analytics can help build insights into the flow of people. Where are they going? By which route? On foot / bike / bike / scooter? Traffic – With real time incident detection, you can respond immediately and redirect vehicles away from congestion and areas of high […]
Top 10 Insights You Can Find By Analyzing Your Market
Market research is an integral factor in lowering business risk and achieving growth. Its role is so important that you can apply it to many departments in an organization, including finance, sales, product development, marketing, strategy, and corporate planning teams. photo credit: Kindel Media / Pexels Benefits of Analyzing the […]
Marketing to the Over 70 Cohort
Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there. But, truth be told, this is a hugely profitable market for all kinds of products and services. According to the U.S. Census Bureau, there are an estimated 40 million adults […]