The tricky stuff When an issue falls outside the scope of the phone or chat support provided by GoDaddy Guides, the interaction gets escalated to Technical services. It might be a website migration that needs to get done or a new server that needs configuration — tough stuff that goes […]
Business Analyst
Aligning Sales and Marketing Through Sales Enablement
For some organizations, attempting to align your sales and marketing team feels like playing the lottery — you keep trying because the payoff would be huge; but deep down, you don’t expect it to happen. Sure, sales and marketing might collaborate on a few initiatives, but at the end of the […]
Marketing 101: What is influencer marketing?
Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa email […]
Most Popular Email Clients from August to October 2022
We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Let’s take a look at the shifts that took place since our last update. Before diving in, there are two […]
B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the […]
The Mobius Strip And Knowledge Sharing • Derek Cheshire
A huge thank you to Dr Mobius. For those not familiar with this strip it is technically a 1 dimensional surface (a mathematical construct) not a 2 D object. To make your own simply take a strip of paper, put a half twist into it, and then tape or glue […]
R/GA Is Closing Its New York and San Francisco Offices
R/GA is closing its current spacious Hudson Yards office space in New York City as well as its current office space in downtown San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday […]
Study: Which Link Metric Correlates Closest to Organic Visibility?
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier […]
LOBO Systems Is Now Approved For Use At 11 AB Agri Locations.
LOBO Systems Is Now Approved For Use At 11 AB Agri Locations. Designed and manufactured by LOBO Systems, the British firm with the world’s most sophisticated work platform system, has won orders from AB Agri, part of the £13B giant Associated British Foods PLC. The facilities convert grain into pellets […]
10 Steps to Writing a simple Business Plan
INTRO: What is a Biz Plan? Steps, Choosing. 10 STEPS: Exec Sumry, Description, Target Market, Competitors, Management, Marketing Plan, Sales Strategy, Funding Financial projections. A business plan is the foundation of any successful company, regardless of size or industry. This step-by-step guide provides information on writing a business plan for […]