Sometimes, even companies providing content expertise for their own clients lose sight of doing the very same for themselves. That’s the predicament this Marketing Insider Group client was facing. A marketing services agency providing lead generation and custom content for technology companies, they knew the important role content plays in […]
Why the lack of biz journalism is a missed business opportunity
Claire Williams American Banker reporter Claire Williams reviews “The Future of Business Journalism: Why it Matters for Wall Street and Main Street,” written by her former professor Chris Roush. Williams writes, “Where did that leave people like me, at 20 years old at the University of North Carolina, walking into Roush’s business […]
Get Your Print Marketing Strategy 2023-Ready With These Top Tips
Digital marketing isn’t the be-all and end-all. As much as digital marketing activities are vital for businesses, print marketing also plays an important role. Print marketing materials have many benefits. For example, they are tangible, easy to distribute, and they create brand awareness. Print marketing materials, such as booklets, business […]
Business Cards – 12 Common Mistakes to Avoid
Your business card is your calling card. It should be a tool that will get people to remember you and contact you for business. But if your business card is poorly designed, has important contact information in unreadable fonts, or looks unprofessional, it will be useless. Be sure your card […]
Creating Meaningful Connections on LinkedIn
LinkedIn is the professionals’ place. But you don’t necessarily have to be in a full suit and tie to be playing along. Although my latest blazer with shoulder pads is pretty sweet and I give it five stars. Whether you’re in the C-Suite at a Fortune 500 company, a marketing […]
Q4 Marketing Deep Dive | Fidelitas Podcast
In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing teams and Jon shares why he’s not worried that AI will steal jobs from […]
Eight steps to becoming a better business owner
Imagine you and I are sitting in a café having a coffee and cake a year from now. You’re telling me about how your business has changed over the last 12 months. About how you read this article/pdf, and it made you think differently about how you run your business. […]
Five Recipes to Make Your Thanksgiving Menu Stand Out
Five Recipes to Make Your Thanksgiving Menu Stand Out This year, put your own, distinctive touch on traditional Thanksgiving dishes to inject some excitement into the meal. Thanksgiving is quickly approaching. Look no further if you want to shake things up this year and get inventive in the kitchen. […]
Using 80-20 Rule for Warehouse Management
Using 80-20 Rule for Warehouse Management Most warehouse people would have heard of the 80-20 rule. Vilfredo Pareto, an Italian economist, once noted that 20% of the pea pods in his garden contained 80% of the peas. From this, he developed the 80-20 rule. He then used this to show […]
Does Cash Flow Affect My Business Loan Application?
By Bonnie Posted on April 6, 2022 When you apply for small business funding, lenders take a variety of factors into consideration before making a decision. Details such as your credit score, time in business and revenue are important, but what you may not have considered is your […]