If you want to be successful curating and creating your own content, you need to know the types of content your audience wants to consume. But what are the most valuable content mediums and formats? Obviously, some of this is going to depend on your target audience. For example, younger […]
Month: January 2023
Local Business Schema Best Practices
As a local business owner, you understand the importance of getting found online. And as technology advances, we must advance with it to stay competitive. One of the most effective ways to do this is by implementing local business schema markup on our websites.
Starting A Candy Company From Scratch
In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the breaking news: Adobe’s Holiday Shopping Report shows that consumer spending has increased while prices have decreased. Jon shares the numbers from the report, but Tyler explains why he’s still pessimistic about shopping trends and the […]
From Phygital to DiPhy: The Importance of Experience in a Hybrid Future of Retail
Source: Lima Al día Conoce la importancia de la experiencia Phygital en el retail, según Brian Solis Brian Solis, Experto en Innovación Global de Salesforce, sostuvo una entrevista con Perú Retail en donde definió la importancia de aplicar en los negocios una nueva experiencia Phygital, basada en la innovación, para […]
Marketing 101: What is (particular about) digital marketing?
Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa […]
HubSpot Lead Scoring 101: Finding Quality Leads
You’ve heard the old adage: quality over quantity. You might have a torrent of leads coming in, but the excitement fades quickly when few are actually turning into paying customers.
Elon Musk Twitter Acquisition | Fidelitas Blog
With the Elon Musk Twitter acquisition complete, the Chief Twit/Twitter Hotline Operator is set about monetizing the platform. Ads are a part of that, as is his leaked plan to increase the monthly charge for Twitter Blue to $8 (I’m betting the majority gripe, but pay it). In the words […]
Tech stacks are still large, but orchestration can make all the difference
Ever see the miniseries From the Earth to the Moon? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required a huge number of […]
The Best Laptop Lap Desks for Work on the Go
If you buy something through our links, we may earn money from our affiliate partners. Learn more. Working on the go has become a normal part of life. We often find ourselves opening our laptops away from our desks, whether we’re at home on the couch, at an airport waiting […]
LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig
Selfie with Tusar Barik & Jim Habig of LinkedIn at #b2believe How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity, and the exciting opportunity ahead for B2B marketers at LinkedIn’s inaugural B2B […]