Here’s the secret most self-proclaimed marketing “gurus” don’t want to admit: Behind every genius email email, ad, or sales page they’ve ever written…there’s an even better swipe file. By “swipe file,” I mean their own collection of brilliant emails, ads, webinars, etc. that they saw someone else use and wisely […]
Month: August 2023
Boost your ecommerce strategy with these 10 affiliate marketing tips
Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers, affiliate marketing is now their most important stream of revenue. So if you’ve got no idea what affiliate marketing is, it’s time to brush up on your knowledge, as you’re sure to be missing […]
Some thoughts on Mastodon | Seth’s Blog
It is, by far, the fastest-growing social network in history, growing more than 20% in about a week. And yet it didn’t stutter much. How can this be? It’s a network in the real internet sense of the word. It’s not just a network of users, it’s a network of […]
How to Be an Airbnb Host
Airbnb is a lucrative option for many entrepreneurs looking to enter the hospitality arena. Airbnb hosting can be done across different properties, and you can provide travelers with a new and exciting experience while traveling. If you’re unsure how to be an Airbnb host, this article will go through the […]
5 Things to Avoid When Creating Your Chatbot
Chances are you’ve seen a chatbot on a website recently — maybe even today if you’re on this website. In fact, according to Outgrow, 1 in 6 global customer service interactions was handled by chatbots in 2021! And if you need more proof, the chatbot market was valued at $525.7 […]
4 Effective Strategies • Lake One ®
Startups have a lot on their plate. Between securing funding, hiring a great team, and finalizing the tech, there’s not much energy for other things. So why should content marketing for startups be a priority? Keep reading to learn about the benefits of content marketing and start building out your […]
How to Increase Your Contact Form Conversion Rate
Contact forms are a very familiar point of contact between business and customer, webpage and user. We meet them all the time, but do we ever stop to interrogate what makes them work — what makes them successful? How can marketers actually use contact forms to boost conversions and get new eyes […]
The Best Small Business Printers: How to Choose?
Having lots of options when trying to make a buying decision can sometimes be a double edged sword and it is easy to get lost in the details. What’s worse is that you might just make a snap judgement as an afterthought, leading to suboptimal business decisions. Enter the small […]
How To Hire the Best Local SEO Company
This post is meant to help protect your business. Read it fully and take note. This could save you time and money! It was a familiar conversion that I’ve had many times. Another business owner was promised tons of traffic and high search rankings, only to find out that they […]
The Magic of Stories: How to be an Amazing Storyteller When Everyone is a Storyteller
“There are over half a million Linkedln members with storytelling listed in their profile.” Once upon a time, I collaborated with LinkedIn and GapingVoid Culture Design Studio to explore the art and science of storytelling and inspire marketers to reimagine how they connect with their audiences. That partnership led to […]