Tracking is essential for any digital marketer trying to increase web performance. If you can’t track a form, popup, purchase, or widget on your site, then how can you know what’s working and what isn’t? Luckily, Google Tag Manager (GTM) can help track anything online. Here’s our step-by-step guide for […]
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How Andrea Said Goodbye to Facebook Ads and Sold Out Her $4k Coaching Program
Ever had an “oh crap” moment in your business? That’s what happened when Facebook shut down Andrea Lowell’s ads account without warning. Or explanation. (They can do this at any time, by the way. In the last few years, the Facebook mafia has “disappeared” ad accounts at an alarming rate.) Suddenly, her most […]
12 Information Technology Stocks Moving In Friday’s After-Market Session – BIT Mining (NYSE:BTCM), Dave (NASDAQ:DAVE), Pagaya Technologies (NASDAQ:PGY), Safe-T
Gainers Minim MINM shares moved upwards by 9.2% to $0.17 during Friday’s after-market session. The company’s market cap stands at $7.8 million. Core Scientific CORZ stock increased by 8.93% to $0.15. At the close, Core Scientific’s trading volume reached 295.1K shares. This is 3.3% of its average volume over the […]
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]
HubSpot Lead Scoring 101: Finding Quality Leads
You’ve heard the old adage: quality over quantity. You might have a torrent of leads coming in, but the excitement fades quickly when few are actually turning into paying customers.
Elon Musk Twitter Acquisition | Fidelitas Blog
With the Elon Musk Twitter acquisition complete, the Chief Twit/Twitter Hotline Operator is set about monetizing the platform. Ads are a part of that, as is his leaked plan to increase the monthly charge for Twitter Blue to $8 (I’m betting the majority gripe, but pay it). In the words […]
Why LinkedIn Ads Are Important
LinkedIn, as a professional networking platform, has business credibility. With LinkedIn ads, you can generate leads, drive website traffic, and build brand awareness with an audience of more than 850 million professionals. If your advertising strategy includes targeting business professionals, then creating a LinkedIn page and engaging with the global […]
How To Get Followers on Pinterest in 2023?
Pinterest is one of those platforms that you can milk to the end if you are a digital marketer. As a blogger, you can build a following by uploading and marketing your content here, ensuring that people see your content and interact with it. This drives more traffic to it […]
The people most interested in electric vehicles can’t afford to buy them : NPR
Studies show a generational gap in electric vehicle purchases: younger people tend to be more excited about them, but less able to afford them. (Story aired on All Things Considered on Nov. 8, 2022.) STEVE INSKEEP, HOST: Automakers are betting on the rise of electric vehicles, even though some of […]
Rising B2B Ad Spend, Top B2B Marketplaces, Influencer Marketing’s Resiliency, & WhatsApp’s New Business Search
The Top 50 B2B Marketplaces: A New RankingB2B marketplaces have raised more than $1.7 billion during the first nine months of 2021, with Faire, Joor, and Indigo AG topping the list of B2B marketplace startups, according to newly-released report data of interest to digital marketers. Modern Distribution Management Why influencer […]