Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left […]
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Beginner’s Guide to LinkedIn Marketing
LinkedIn is a widely leveraged resource for businesses worldwide with millions of users. However, if you fail to maximize this platform’s potential, you may be missing significant marketing opportunities and brand awareness opportunities. If that’s the case, not to worry–we’ve got a few tips (and some helpful resources) to help […]
Twitter set to offer “amnesty” to suspend accounts: Musk
Elon Musk announced Twitter’s plans to grant a “general amnesty” to the accounts that have been suspended from the platform’s end, starting next week. Musk took to Twitter to conduct a poll if the platform should “offer a general amnesty to suspended accounts, provided that they have not broken the […]
15 Steps to Pitch your Idea to Investors Guide
The ultimate Step-by-Step Guide Know your Potential Investors Make a Presentation Prepare a killer Elevator Speech Practice & Perfect your eSpeech Present yourself well (ie, suit-able) Outline the Problem by telling a story Keep your story engaging Pitch your Solution Use realistic Data Know more about your audience Learn […]
Ultimate Guide to Writing Your First Email Newsletter
8 minute read time Campaign Monitor – Apr 27, 2022 Email newsletters often don’t bring immediate conversions or sales. They take significant time and resources to create. Is it even worth it to launch one? Those in the know think so. The Content Marketing Institute’s 2021 B2C content marketing report […]
The SEO Guide to Domain Names
What’s in a name? Well, when it comes down to the domain name of your website, actually quite a lot. Aside from being the home of your brand, content, conversion funnel, or products, your domain is also an important part of your online visibility. Over the years, SEO recommendations on […]
40 Statistiques clés sur le SEO et comment les interpréter – My Little Big Web
Avec 48% des responsables marketing qui attestent que la recherche organique est le canal qui a le meilleur retour sur investissement, le SEO reste l’opportunité de marketing Web à ne pas manquer. Si vous n’êtes pas convaincu ou que vous avez besoin de plus de données chiffrées pour convaincre votre […]
How a Tech Media Agency Earned 2-3X the Inbound Leads with MIG’s Content Services
Sometimes, even companies providing content expertise for their own clients lose sight of doing the very same for themselves. That’s the predicament this Marketing Insider Group client was facing. A marketing services agency providing lead generation and custom content for technology companies, they knew the important role content plays in […]
Q4 Marketing Deep Dive | Fidelitas Podcast
In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing teams and Jon shares why he’s not worried that AI will steal jobs from […]
Eight steps to becoming a better business owner
Imagine you and I are sitting in a café having a coffee and cake a year from now. You’re telling me about how your business has changed over the last 12 months. About how you read this article/pdf, and it made you think differently about how you run your business. […]