Forecasting cash flow is the key to the survival of many organizations, yet it’s a non-existent process in others. Often, organizations with abundant cash see little value in taking the time to put a system in place to do this. Other organizations that operate with little or no cash see forecasting cash flow […]
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9 Types of Digital Marketing
Digital marketing is any form of marketing that exists online. Yet that’s often where any similarities end when comparing different types of digital marketing.
Why Is Social Media An Important Part Of Inbound Marketing?
Understanding why social media is an important part of inbound marketing is a bit like the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Ultimate Marketing Tech Stack for 2023
First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very own Beth Pope! Thank you for your service! With marketing leaders being asked to do more and more, improving efficiency isn’t optional. Having the right marketing tech stack is an absolute […]
Benefits of Providing Financial Literacy Training To Employees
In a survey conducted in 2020, American adults answered a list of personal finance questions. Only 52% of those adults answered the survey questions correctly. But those results are really no surprise. After all, only 15 states in the US even guarantee high schoolers will take at least one semester […]
The Best Web Design Company Will Do These 5 Things
Most web design companies will promise to give your business a presence online. However, there’s a big difference between getting your company’s website up and running, and making sure it is ready to stack up against your competition.
Google Discover Changes “More Recommendations” Label To “More Products”
In March, I wrote a post about a button labeled “More recommendations” being surfaced in Google Discover. The call to action would show up after researching products in Google Search and would lead to a “Task Dashboard” containing a boatload of content that helps users continue researching products (including articles, […]
Farmers without solar panels could lose out on £1bn as Government weighs up clampdown
Farmers without solar panels could be missing out on up to £1bn over the next two years, according to new analysis from the Energy and Climate Intelligence Unit (ECIU). Solar panels have enabled farmers to sell energy they generate themselves to cut their own bills. However, the vast majority of […]
Introducing our Business Essentials service
We all how much hard work it is running a small business. As a sole trader, you’re in charge of everything – your product or service, bookkeeping and marketing. And that’s just the essentials. When you employ people, you can multiply the stress by having to follow employment law, financing […]
An Action Plan For Embracing Change
Marketing Podcast with Jason Feifer In this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason Feifer is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. Key Takeaway: […]