We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Each interviewee […]
Kizzy D. Blount
5 Predictions for the Digital World in 2023
Lucky number eight! 2023 is the eighth year in a row we’ve written this post, which peers into the future. We love doing it, and the data suggests you like reading it—as long as that’s the case, we’ll be back every November!
Increase Analytics Influence: Leverage Predictive Metrics!
Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics! But […]
4 tips for a successful CDP implementation
If you’re reading this article, you’ve probably heard that customer data platforms (CDPs) have many benefits to offer. Among them is the ability to monitor site traffic, then “stitch” or connect this information to other data sources in your tech stack. While this is true, there is a caveat to […]
Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Lessons
Updated Nov. 22, 2022 Millions gather to view your content marketing on their screens. Crowds line up over two miles just to get a glimpse of your content in real life. That’s the stuff of content marketers’ dreams. And it’s the reality for marketers at Macy’s, the U.S. department store […]
The President, the Artist Son, and the Pursuit of Improper Influence
An interesting story came up last week, concerning Hunter Biden — president Joe Biden’s son. Hunter Biden is an artist, and it is anticipated that his work could sell for for hundreds of thousands of dollars, a price range no doubt not unrelated to his status as the president’s son. […]
The 5 Most Effective Digital Marketing Strategies to Try In 2023
Ever more businesses changed their attention from traditional marketing to digital marketing in 2022, and that’s why having a thorough digital marketing strategy is more important than ever. The Objectives of Digital Marketing Strategies Marketers may accomplish the following objectives with a digital marketing strategy: Increase brand exposure and authority […]
Breaking The Paycheck-to-Paycheck Cycle By Using Personal Scoreboards
Scoreboards, proper goal tracking, and budgeting are all natural components we expect to see utilized in any business. Afterall, how could we determine the success of a business without benchmarks and goal tracking? So if we determine the success of a business through financial scoreboards and goal tracking, then why […]
Making The Business Case For The Metaverse: How Companies Can Create Value In The Next Web
Marketing campaigns or initiatives Learning and development for employees Meetings Events or conferences Product design or digital twinning During its research process, McKinsey interviewed executives and leading authorities to explore value creation in the metaverse, what the metaverse is and isn’t, and how it will evolve. Experts included Matthew Ball, […]
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]