Time Your Business Reintroduced In-Person Marketing?

Kizzy D. Blount

As we all know, the world changed in March 2020. In the uncertainty of the lockdowns, many traditional in-person marketing methods were not viable. Other traditional in-person marketing opportunities, like trade shows for the B2B market, went virtual. Most brands quickly switched focus to adopt a near-all-digital approach, which made […]

Retail Media Networks: An Advertising Alternative

Kizzy D. Blount

You’re No Longer Your Store’s Primary Customer… The Brands You Buy Are. As we continue looking at non-Facebook/Google advertising alternatives, an interesting trend has developed as retailers large and small have followed Amazon’s lead and launched their own Retail Media Networks. Retailers like Walmart and Dollar General, grocers like Kroger, […]

5 Ways to Use Google Data Studio to Improve Your SEO

Kizzy D. Blount

Google Data Studio has long been a go-to tool for visualizing your data and mining insights. But now that it is integrated with Looker (and actually now called Looker Studio), it has become a powerhouse for analytics and business intelligence. Image source Looker Studio connects to any authorized third party […]

How do I boost my brand awareness?

Kizzy D. Blount

After all, 89% of marketers believe that brand awareness is their top marketing goal, and 59% of customers prefer to purchase from brands they already know about.  Once you figure out how to build a brand awareness strategy, it is essential for you to also come up with methods to boost brand […]