After all, 89% of marketers believe that brand awareness is their top marketing goal, and 59% of customers prefer to purchase from brands they already know about.
Once you figure out how to build a brand awareness strategy, it is essential for you to also come up with methods to boost brand awareness to keep your strategy influential and thus optimise your marketing results. Here are several suggested ways to raise brand awareness:
1) Run ads on social media
With the accelerated development of technology, advertising on mainstream social media like Facebook and Instagram has gradually replaced traditional ads such as newspaper ads and other print ads. According to thelatest datareleased by parent company Meta, as of October 2022, Facebook has 2.93 billion monthly active users. Moreover, minutes. Therefore, by running brand awareness ads on social media, it is easier for marketers to target different groups of audiences on various social media platforms, increasing the chance of your products being discovered by a broader range of people.
2) Partner with influencers to review your brand
Based on the Forbes report, only 1% of millennial consumers trust advertisements, while 33% trust blog reviews for their purchases. Moreover, around 40% of people reported that they consume online after seeing it used by an influencer on YouTube, Instagram, or Twitter. Therefore, successful influencer marketing can help brands to reach niche audiences, build credibility, grow their social following, increase site traffic, drive sales, and more.
Agents can launch influencer-marketing campaigns similarly to guest posting by identifying influencers in pertinent areas and contacting them with collaboration suggestions. Simply using relevant keyword searches on social media platforms and filtering through the postings for influencer material will accomplish this.
3) Publish content regularly to get noticed
Whether you’re writing blog posts, full articles, or short tips and hints, publishing gets you noticed. Publishing content helps audiences understand what your brand is about and assist in attracting like-minded people who are most likely to be drawn by your brands and products. Besides, posting more up-to-date content also enables your chance of getting ranked higher by Google, and the ranks matter since the top 5 results in Google get almost 70% of all clicks.
4) Interact with followers and incentivise referrals
Expanding brand awareness is about constructing their community by interacting directly with their followers and engaging or stimulating referrals, word-of-mouth recommendations, and client testimonials. In addition, it helps brands to maximise their engagement on social media channels to build that follower base through trust and integrity.
5) Utilise SEO to build brand awareness
There are many ways in which SEO can generate brand awareness. In this instance, we’ll specifically look at targeting long-tail keywords. Organic visibility on Google is crucial to achieving your desired company brand awareness KPI and performance targets because it raises the rank, makes the brand easier to be noticed by consumers, and makes the brand more credible in the eyes of audiences.
In this way, if you wish to get the most out of research engines, choosing long-tail keywords that are relevant to your industry, are beneficial for local search, and fit with your brand is vital. Over time, your target market will look for goods or services in your industry, and if your website and brand are well-positioned, they will be introduced to you.
6) Cooperate with trustworthy companies and create a collaborative alliance
Creating collaborative alliances and partnerships is a great go-to tactic to construct brand awareness that is often overlooked. Combining forces with a non-competitive company whose target audience is identical to yours is a good strategy for brand visibility. Both companies can promote each other’s products, services, and any offerings they co-create or produce. Working with big-name brands helps you to reach a bigger market and be well-known to more audiences.
However, it is unnecessary to only look for big-name brands to work with; collaborating with small brands can also be beneficial, as it might assist you in accessing consumers in a niche market who need to be aware of your brand.
In conclusion, brand awareness determines the degree to that customers can recognise you. Marketers need to understand the methods to boost their brand awareness to generate a more significant profit for their firm. However, don’t depend on quick fixes to increase brand awareness, and certainly don’t take paths that could eventually cause negative impacts. Take your time and think long-term, and you’ll be able to raise brand awareness correctly with the right people.