Every coach we talk to (and we talk to a lot of them!) says the same thing about what they do: Being a coach is so rewarding because you get to help and support clients along the path to reaching their goals. Watching clients succeed is a source of personal pride […]
business
How To Manage Your Business Finances? 6 Effective Ways
Business owners today have to wear multiple hats. From logistics and procurement to marketing, they must look after different business operations single-handedly. Likewise, they must manage business finances smartly to keep the company out of trouble. However, financial management isn’t a walk in the park; it involves comprehensive record-keeping, documentation, […]
Ask MarketingSherpa: Getting approval for your marketing ideas from your company’s business leadership or from clients
We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of these conversations here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let […]
Why Consensus Kills Business Innovation
At a geopolitical level, there’s evidence to support the notion that democratically-governed countries produce higher levels of innovation than autocracies. But does that hold true when we’re talking about industries, businesses serving those industries, or departments within those businesses? I’m not so sure. You can’t help falling over organizations of […]
5 Reasons Employee Ownership Can Take Your Small Business to the Next Level » Succeed As Your Own Boss
This content is sponsored by Employee Ownership Equals It’s no secret that the last few years have been hard on small businesses. In mid-April 2020, 30 percent of small businesses were forced to close. While many of those closures were temporary, owners are still navigating pandemic-related challenges, including depleted cash […]
5 Rules to Make Customers Love Your Business – Business Tips & Advice
Attracting paying customers is what separates entrepreneurs from entrepreneurs. Ask any entrepreneur and she will tell you that getting customers is one of the hardest parts of business. The inability to attract customers cost-effectively is one of the common reasons businesses fail. Do you know your customers’ needs? Many entrepreneurs […]
What Is It, How to Get Started and How It Will Help Your Business
In the digital marketing world, a lot of acronyms are thrown around for different aspects to gauge a business and its online performance. If you are a business owner and getting into digital marketing for the first time, you will hear things like CPL, ROAS, CPA, PPC, GMB. Although they […]
The Best Small Business Printers: How to Choose?
Having lots of options when trying to make a buying decision can sometimes be a double edged sword and it is easy to get lost in the details. What’s worse is that you might just make a snap judgement as an afterthought, leading to suboptimal business decisions. Enter the small […]
Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business
In July 2020, a hacker accessed Twitter’s internal tools to seize 130 high-profile Twitter accounts—like Elon Musk, Bill Gates, Barack Obama, and Jeff Bezos—to carry out a “double your bitcoin” scam. Thousands of Twitter users fell for it, and in just a few hours, the hacker stole over $118,000 worth […]
What is a typical SYMPTOM of a CMOS BATTERY FAILURE? – Business Tips & Advice
Most people never think about what happens when a CMOS battery, also known as coin-cell battery (CR2032), dies. But the CMOS battery is a critical component of your computer. The CMOS battery is a tiny part, seemingly unimportant, but when it fails, your computer no longer shows the correct time, and […]