Let’s talk about chatbots. You know, those things you sometimes message on different applications or websites. To put it simply, a chatbot is software that interacts with a human being through a messaging application. We see these chatbots being used on desktop or mobile applications, social media platforms, and even […]
marketing
How to win in marketing in 2023: a round-up of our partner event with UoN
Last night saw the success of our ‘How to win in marketing in 2023’, organised in collaboration with our partners at the University of Nottingham. After omicron foiled our plans to host last year’s ‘Future of marketing’ event in person, we were over the moon to have been able to […]
Inbound Leverages Digital Marketing for Manufacturers: 3 Case Studies!
It’s no secret that industrial buyers do plenty of independent research while considering a product or service. In fact, they spend about 27% of their time online compared to 18% offline1. Further, 62% of buyers identify internet searches as a primary research tool.2 The statistics speak to B2B buyers’ preferences […]
10 Email Marketing Predictions from the Experts
We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email […]
Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a very good thing under all circumstances, but particularly beneficial in times when most companies are not doing so well financially. There is a sharper focus on […]
9 Types of Digital Marketing
Digital marketing is any form of marketing that exists online. Yet that’s often where any similarities end when comparing different types of digital marketing.
How to measure results from your marketing strategy
1) Return on investment (ROI) ROI is a standard metric that evaluates how much you invested and spent on your marketing relative to how much you earned back. According to Danny Veiga, with only present costs considered, ROI may also help you understand how much profit each new project […]
How Marketing Automation Implementation Helps Tech Companies Scale
You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Your company can set up automation through various applications; however, it is primarily utilized in CRMs. Want to implement automation to help your company scale? Discover more below. Marketing Automation Implementation: […]
Why Is Social Media An Important Part Of Inbound Marketing?
Understanding why social media is an important part of inbound marketing is a bit like the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
The 9 Types of Video for Marketing Success
August 23, 2022·7 min read To achieve your video marketing goals, you’ll need different types of videos in your marketing strategy. We’ve rounded up the most important ones, from explainers and promos to case studies and demos. There are SO many different types of video you can make for your […]