Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. Learn new ways to unlock the power […]
marketing
Aligning Sales and Marketing Through Sales Enablement
For some organizations, attempting to align your sales and marketing team feels like playing the lottery — you keep trying because the payoff would be huge; but deep down, you don’t expect it to happen. Sure, sales and marketing might collaborate on a few initiatives, but at the end of the […]
Marketing In A Recession: How To Weather The Storm
By all accounts we’re standing by a cliff-edge, about to head into a global economic recession. It’s no surprise that businesses are looking for ways to mitigate the impending damage. For most, that manifests as a choice between either reducing costs, or increasing efficiencies. And this is where most small […]
Marketing 101: What is influencer marketing?
Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa email […]
B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the […]
20 Orthodontic Marketing Ideas to Acquire and Retain the Right Patients
As a busy orthodontist with countless smiles to fix, market ing your practice might be the last thing on your mind. But did you know that both ‘orthodontists near me’ and ‘orthodontics near me are highly searched terms with average monthly searches of 90,500 and 18,100 in the U.S.? With […]
What Do Content Marketing Leaders Care About Today?
In some ways, the fundamentals of content marketing haven’t changed much since Benjamin Franklin published his almanac to promote his printing business. The idea of educating, entertaining and inspiring people to attract them to your company is still at the heart of it all, but so many new distribution channels […]
Does Influencer Marketing Really Pay Off?
In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with fashion and travel influencers, to Dior’s award-winning 67 Shades campaign in which the brand partnered with diverse influencers to promote its Forever […]
Local Business Marketing Strategies Your Business Needs
The statistics supporting the importance of local search optimization are extremely compelling, with 46% of all searches on Google focusing on local, and 72% of people who do a local search then visit a store within 5 miles.
Ask MarketingSherpa: Getting approval for your marketing ideas from your company’s business leadership or from clients
We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of these conversations here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let […]