Unless your name is Apple, Amazon or a handful of other companies, instant brand awareness is not a luxury most of us have. Since a company’s brand is integral to financial success, having a solid marketing strategy is crucial. Every marketing pro knows that digital marketing is the fastest way […]
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Get Your Print Marketing Strategy 2023-Ready With These Top Tips
Digital marketing isn’t the be-all and end-all. As much as digital marketing activities are vital for businesses, print marketing also plays an important role. Print marketing materials have many benefits. For example, they are tangible, easy to distribute, and they create brand awareness. Print marketing materials, such as booklets, business […]
Q4 Marketing Deep Dive | Fidelitas Podcast
In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing teams and Jon shares why he’s not worried that AI will steal jobs from […]
The Marriage of Sales and Marketing: Achieving Real Alignment
October 12, 2022·6 min read Sales and marketing alignment can sometimes be like a struggling marriage—a little tense. But empathy, communication, and common ground can build a solid foundation to make this relationship work. Any married person will tell you—relationships are not easy. Sales and marketing alignment are no exception. […]
The Secret Sauce For Smarter Marketing Execution
Marketing Podcast with Clare Price In this episode of the Duct Tape Marketing Podcast, I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She’s also the author of […]
How (and Why) Include Your Whole Company in Digital Marketing
Have you been looking for ways to breathe a new life into your marketing strategy? Have you been desperately trying to get your marketing strategy to deliver better results? Here’s what you need to do: Get help from your whole company. Why involve non-marketing employees into your marketing activities? Depending […]
The 5 Most Effective Digital Marketing Strategies to Try In 2023
Ever more businesses changed their attention from traditional marketing to digital marketing in 2022, and that’s why having a thorough digital marketing strategy is more important than ever. The Objectives of Digital Marketing Strategies Marketers may accomplish the following objectives with a digital marketing strategy: Increase brand exposure and authority […]
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]
Marketing 101: What is (particular about) digital marketing?
Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa […]
LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig
Selfie with Tusar Barik & Jim Habig of LinkedIn at #b2believe How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity, and the exciting opportunity ahead for B2B marketers at LinkedIn’s inaugural B2B […]