What are your Content Consumption Habits? Chances are you have one or more devices within arm’s reach. Don’t worry you’re not alone! 71% of Americans sleep with or next to their smartphone (Bank America research). And this doesn’t include other devices such as a television, tablet, computer, smart speaker and/or home monitoring […]
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How B2C Marketers Can Use a B2B Content Marketing Approach
This article was originally published on Spin Sucks.
How a Tech Media Agency Earned 2-3X the Inbound Leads with MIG’s Content Services
Sometimes, even companies providing content expertise for their own clients lose sight of doing the very same for themselves. That’s the predicament this Marketing Insider Group client was facing. A marketing services agency providing lead generation and custom content for technology companies, they knew the important role content plays in […]
Feast on These 9 Content Examples Worthy of Gratitude
Content marketers always have a lot on their plates. But in the past two years alone, you’ve likely taken on extra responsibilities, adapted your marketing strategies, and evolved your audience understanding – all while facing intimidating challenges. These are no small feats. So, this week while the U.S. gives official thanks, […]
Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Lessons
Updated Nov. 22, 2022 Millions gather to view your content marketing on their screens. Crowds line up over two miles just to get a glimpse of your content in real life. That’s the stuff of content marketers’ dreams. And it’s the reality for marketers at Macy’s, the U.S. department store […]
What Are the Most Valuable Content Mediums and Formats
If you want to be successful curating and creating your own content, you need to know the types of content your audience wants to consume. But what are the most valuable content mediums and formats? Obviously, some of this is going to depend on your target audience. For example, younger […]
The Importance of Refreshing Outdated Content
No matter how hard you try, your website will have outdated content. Here at WSI, we consistently write and publish new blog content, as creating fresh content is core to an effective marketing strategy. But the world speeds onward, time passes, and we soon have a list of outdated articles […]
Hiring Questions for Content & Social Managers
Facebook Twitter LinkedIn The hiring process can be a drag. If you’re wondering how to manage the continuous growing pains of your ever-expanding business, or are scratching your head about how to hire the right people for the right clients, you’ve come to the right place, because that’s exactly what […]
The Authoritative Content Funnel — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, […]
6 Techniques to Evaluate the SEO Value of Your Content
In the mission to get targeted traffic to your web-site and attain these beneficial conversions, material is essential. Seo performs a crucial aspect in this picture, but high-quality material pitched nicely also drives posts to the top rated of look for final results. But it’s 1 matter to know superior […]