Why You Should Refresh Old Content Better Rankings and Organic Traffic As you keep adding new content to your blog, the old content moves down the archive. This means less link equity flowing to those pages, which consequently results in declining rankings. Refreshing content (and especially republishing it to a […]
Month: May 2023
Why & When to Audit Your HubSpot Workflows: Part Three
HubSpot workflows are great for automating mundane tasks. And while they are mostly a set-it-and-forget-it strategy, it’s important to audit them from time to time or when your company goes through big changes.;
Investing in Kaizen (aka Continuous Improvement)
By Michelle Voznyuk, Senior Marketing Consultant at Heinz Marketing As the end of the year quickly approaches, you’re probably deep in planning for 2023. But equally important as looking forward to and preparing for next year is reflecting on the year behind us. There’s a lot that can be learned […]
Get the Most Out of a Smart Landing Page Builder—Just Like This Business
Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left […]
Self-employed? Consider These Retirement Solutions! – ShoeMoney
For many, being self-employed is a dream come true. No longer are you forced to waste years of your life hoping to climb the corporate ladder. You’re not just part of the business, you are the business. While being in complete control of your future definitely has an appeal, […]
All-year-round is the best time for businesses to check their anti-fraud policies and controls
A trend evident over the past few years is for more fraud to be uncovered during an internal or external audit. Companies should exercise management awareness as their first line of defence in preventing and detecting fraud – as by the time systems of control have already been breached and […]
Beginner’s Guide to LinkedIn Marketing
LinkedIn is a widely leveraged resource for businesses worldwide with millions of users. However, if you fail to maximize this platform’s potential, you may be missing significant marketing opportunities and brand awareness opportunities. If that’s the case, not to worry–we’ve got a few tips (and some helpful resources) to help […]
London investment will come roaring back after drop-off, says British Business Bank
London firms will be forced to weather a sharp drop-off in investment in the coming months before it rebounds in full force, a top official at the British Business Bank has warned. Matt Adey, senior economist at the state-backed economic development bank, said choppy markets in the UK meant that […]
How to Choose the Right Type of Loan for Your Needs
By Bonnie P Posted on March 15, 2022 Funding your business with outside capital is often necessary to help it grow and realize its full potential. If you’re in the market for small business capital, you may quickly realize there are many funding methods available. Read our guide to learn […]
9 Biggest Event Trends of This Year
The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure […]