As a retailer, Black Friday is likely to be one of your top sales periods. It’s a great opportunity to bring in new customers, delight existing ones, sell lots of products and make plenty of money. But when that’s over and you’re left with empty shelves and full tills, it’s […]
Day: July 9, 2023
Paid Media awareness and return on ad spend: a poisoned chalice
Marketing often pushes for a quick return on investment – proof that your dollars spent equate to more dollars earned. Doubtless, many campaigns are doomed to fail before you’ve even got them off the ground because you see a less-than-palatable ROAS, ROI or some other revenue/income/profit based metric. As marketers, […]