As we near the end of Q4 (one of the most challenging quarters B2B tech has seen in a while), ABM leaders are finding themselves needing to pivot quickly. For many seasoned marketers, this is not a big deal: Marketing in the trenches alongside our sales counterparts has given us […]
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Marketing Skills You Must Have in 2023
Are you looking to build a career in digital marketing? You are on the right track! According to Grab Jobs, digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Digital marketing is a broad feld […]
Omar Rodriguez Joins Lake One
Lake One is thrilled to announce a new Digital Marketing Intern, Omar Rodriguez. With much experience during his undergrad, he’s an excellent addition to the Lake One team. “Omar is bright with a lot of talent. We’re excited to bring him on board and watch him grow as a digital […]
Inside the Partnership Marketing System That’s Helped Rajiv Nathan Nearly 2x His Business in 2021
What if you could not make a single additional sale for the rest of 2021… And STILL outperform your 2020 sales by 30%? That’s the kind of growth our client Rajiv Nathan reported all the way back in August. Specifically, here’s what he had to say: “I don’t have to […]
Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems –
It is no secret that the business book market is a “red ocean” of competition where it is almost impossible to create a differentiated product. So, when I come across a business book that I know will make a huge impact to organizations, I always try to share what I […]
When will Netflix shutter its DVD mail service? It’s a matter of when, not if.
Netflix’s trailblazing DVD-by-mail rental service has been relegated as a relic in the age of video streaming, but there is still a steady — albeit shrinking — audience of diehards like Amanda Konkle who are happily paying to receive those discs in the iconic red-and-white envelopes. “When you open your […]
Location and Proximity: How to Rank Your Business for Multiple Location-Based Queries with Ben Fisher
Location is the strongest local ranking factor, so is there any way to rank for multiple locations? To discuss local rankings, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, were joined by Ben Fisher, Google’s trusted Business Profile Product Expert. Ben Fisher is Co-Founder […]
7 Things your Customer want to Hear from You
Intro, Goal, Alignment, Trust. Customers want: 1) Solutions to Problems, 2) How you can Satisfy their Needs, 3) How? Your Capabilities, 4) to get Personal, 5) ROI, 6) Feedback from your other Customers, 7) Communication & Help. Intro. What do customers want to hear from CEO or Sales to make […]
Push Beyond Your Limits and Unlock Success in Yourself and Others –
The book review for this week is Elevate by Robert Glazer Robert Glazer is a serial entrepreneur who has founded a number of businesses including Acceleration Partners and Brand Cycle. One of his secrets to success is his passion for helping individuals and organizations build their capacity to continuously improve […]
How Companies Can Partner with Nonprofits
In today’s ESG-focused world, there is no taboo about corporations seeking advice and partnership opportunities with nonprofits. Unfortunately, many corporations don’t know where to start. What contact they have had with nonprofits has usually been through their corporate giving or corporate social responsibility programs. Three main opportunities exist for collaboration: […]