Market research is an integral factor in lowering business risk and achieving growth. Its role is so important that you can apply it to many departments in an organization, including finance, sales, product development, marketing, strategy, and corporate planning teams. photo credit: Kindel Media / Pexels Benefits of Analyzing the […]
Day: May 8, 2023
Marketing to the Over 70 Cohort
Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there. But, truth be told, this is a hugely profitable market for all kinds of products and services. According to the U.S. Census Bureau, there are an estimated 40 million adults […]